HOSHING1947 is a traditional local pastry shop with 70 years history, located in the historical Dadaocheng area in Taipei, and running by the 3rd generation owner couple. The duo not only devotes themselves keeping the tradition alive but also pushing it evolute to fit in the present era. With the new branding, space planning, renovate the pastries, they want to let the customers deeply understand the spirit of the brand, and make HOSHING, a local pastry brand with 70 years history keep being iconic in the future.